And what she has discovered is groundbreaking. Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, as well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity. From her office in the University of Minnesota’s Health and Eating Lab, professor Traci Mann researches self-control and dieting. Published quarterly, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. The event featured an address by Paul Campos, professor of law, University of Colorado Law School, and author of 'The Obesity Myth' and commentary by paneli. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. /rebates/2fbook-search2ftitle2fobesity-myth-why-americas2f&. The University of Colorado at Boulder law professor, who authored the controversial 2004 book The Obesity Myth: Why America’s Obsession with Weight is Hazardous to Your Health, has been a vocal critic of what he considers a self-defeating war on fat that has no basis in science and can have devastating consequences for women.

Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

Paul campos the obesity myth